Blackbaud Luminate Advocacy

Light up your campaigns with the leading solution to mobilize your supporters, influence policy, and win.

High-impact organizations choose Blackbaud. Explore their stories.
Read these stories and more in our customer story showcase.

Features and Benefits

Galvanize grassroots support.

Blackbaud Advocacy provides the insight required to reach those most likely to act and convert passion into results.

  • Target your socially active supporters who will share your campaign’s message with embedded social analytics
  • Turn advocates into donors with easy-to-use identification, marketing automation, embedded wealth analytics, and cultivation tools
  • Welcome new advocates with an automated, personalized welcome email series that engages them at a deeper level and eventually converts them to donors or high value supporters
  • Understand what motivates your advocates with clear reporting on how your campaigns preform
  • Highlight your organization's top issues, creating engagement pathways showing your activists which action alerts they have taken part in
  • Recommend the most relevant action alerts based on past behavior or preferences

Influence decision makers.

Blackbaud Advocacy allows you to amplify your voice to influence those who matter most.

  • Count on near 100% delivery for the House, Senate, and President of the United States, including delivery to web forms that require CAPTCHA and other logic puzzles. We are the only vendor to embed delivery reporting in our tool.
  • Our Tweet @ Your Rep widget lets you create a customizable message that supporters can send to their own member of Congress.
  • Drive action within municipal government by sending letters targeted to city council and state representatives.
  • Influence the debate in your community and with decision makers through letters to the editor.
  • Personalized action centers highlight your organization's top issues on your website, showing your activists the action alerts they've taken part in and which ones they haven't yet acted on.
  • Support chapters with our multi-affiliate functionality, allowing chaptered organizations to create and maintain their own local websites, action alerts, and emails while preserving your organization's brand.

Increase impact and efficiency.

Blackbaud Advocacy helps advocacy nonprofits get more done by offering them the strongest, complete solution. No one else can offer advocacy capabilities as deeply integrated with your fundraising, marketing, and more.

  • Save time and money by consolidating disparate processes, communications, and data into one, comprehensive cloud solution that's accessible to your entire organization anywhere, anytime, on any device
  • Enjoy clean, consumable data, without doing the legwork—built-in data enrichment services find missing addresses, emails, and phone numbers for you
  • Increase impact by optimizing your campaign strategy and execution
  • Drive unmatched results with the industry’s most powerful analytics

Use open, flexible integrations.

Extend the power our core advocacy and marketing solutions with our partners and open APIs.

  • Advanced mobile canvassing
  • Peer-to-peer texting and SMS action alerts
  • Record video testimonials from your strongest supporters to share on Facebook®
  • Grow your email list with petitions optimized for Facebook®

Ready to learn more?

Contact us today to learn more about Blackbaud's Luminate Advocacy.


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